Первый логотип “Nike” выглядел вот так:

В 1970 г. компания “Nike” заплатила 35 $ студентке-художнице Кэролин Дэвидсон (Carol Davidson) за этот логотип. Сейчас этот брэнд, если не ошибаюсь, стоит 20 млрд. долларов.

Официальная история создания логотипа от “Nike”:

…But the Swoosh creator didn’t just ride off into the sunset. Davidson got a telephone call one day in September 1983, inviting her to have lunch and touch base again with a few of the people she used to work with at Nike, including Knight. When she arrived, much to her surprise, she was greeted with a catered lunch and was presented with a gold Swoosh ring embedded with a diamond. She also received a certificate from Knight and an envelope containing Nike stock.

How much stock remains a secret between Knight and her. “The stock has split three times since I received it, so I can definitely say that I have been well compensated for my design,” she says. “You must remember too, that this was something rather special for Phil to do, because I originally billed him and he paid that invoice.”

Обновление от 14 мая 2004 г.

Ссылка по теме:

• «Некоторые делают это с Nike» (@ Журнал «Индустрия рекламы»)